We won't surprise you by saying that Ukrainians love to party. The desire to have fun is natural for everyone. Each of us wants to enjoy life to the fullest and most of the fun happens, as a rule, at night.
Nightlife is a time and place where creative people gather. It's a great incubator of new ideas that will spread in society in the coming years. It is not only about clubs and usual entertainment for spending free time in the evening, but also about a quality alternative. The answer to the question "what to do here at night?" is a significant lever when choosing a city for a night out.
ABOUT THE PROJECT
''Smoke and Sound'' is an organization of parties in Lviv. A community you already belong to, even if you don't know them personally. They have organized more than 10 memorable parties in the styles of Melodic techno, Tech house, Progressive house, Disco, Funk, and Funk house. Among the invited artists are the best DJs of Kyiv, such as Xenia, Enhe, Indleveed, Kate, Key M, Kinree, and European stars Modeplex, and Marc DePulse.
"Smoke and Sound" brings up a community of adults and mature people who take an active position in society. They value comfort and safety. They are critical of the quality of the events they choose to relax. "Smoke and Sound" organizes only quality parties. Everything is thought out: humor, creative atmosphere, music, communication, and fast service. They do not compromise on quality, comfort, and safety. They are picky about details because it helps them to create something new, not just replicas.
OUR TASK
To develop a name, logo, and identity not just for the brand, but for each party in particular. It was important for us to follow the general concept and mood of the brand. The main task for ourselves was to maintain the status of the brand, but not to plunge into excessive seriousness. Because it is not appropriate for parties, after all.
THE APPROACH
Having analyzed the audience's choices, preferences, and typical choices, we were able to create a powerful, independent brand that conveyed ideas and values to customers through identity and communication.