Cooking is a daily routine. Preparing healthy food easily is a challenge.
And we are happy to cooperate with a brand that accepts this challenge.

Stop and think about it: you can make healthy eating simple, convenient and exciting.
This is precisely the mission that a Ukrainian home appliance brand has brought to the market. It is a godsend for those who
take food and healthy eating seriously.
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We embraced Tekhniko's style and mission. We worked on the brand strategy
and visual communication.

We worked comprehensively, with brand strategy as the foundation. Understanding the brand's values and voice, we created a cohesive identity.
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The brand is expert, mature and highly technological. It easily connects with an audience that takes an active and creative approach to cooking. It is a high-quality home version of the well-known MasterChef. Professional dehydration, baking, grilling — Tekhniko finds affordable technological solutions for culinary tasks.
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Regarding visuals. We created a logo. We selected the appropriate font and colour schemes. We developed a modern packaging design for one of the household appliances (a multi-cooker).

The graphic element of the logo is a stylised, minimalist image of an electronic device. It is a simple yet understandable geometric shape. Its iconic part looks modern and technological.

LIGHTNESS & TECHNOLOGICAL ADVANCEMENT
‍We chose solutions that stand out from the competition in terms of colour scheme and text placement. We left a lot of free space on the box. The advantages of the multi-oven were shown with graphic images. Minimal graphics and text. Only the most important information. All this to make the packaging informative but easy to read.
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We also noticed a trend in kitchen appliances — the choice of grey or white colours for packaging. We chose a blue background with large images of the multi-oven and dishes. The logo and name of the appliance were highlighted with black fill. This created a good contrast to attract consumers' attention.